Coveted Yee sponsored Customer Service award won against strong competition by T L Darby in Burton Mail Business Awards.
The owners of a leading East Staffordshire car dealership have spoken of their ‘delight’ after scooping a Burton Mail Business Award.
T L Darby Volkswagen fought off stiff competition to pick up the ‘Best Customer Service Performance of the Year’ Award at the annual Burton Mail Business Awards ceremony held at Burton Albion’s Pirelli Stadium.
The Burton-based company was recognised by the judges for ‘growing its year-on-year sales and maintaining its high-level of customer service that have taken into the top league of businesses in the area’.
They continued ‘the ability of the team, led by Richard Darby, in delivering high-quality service whilst moving to new showrooms was a critical factor’ in the car retailers success story.
With more than 150 cars in stock, the dealership provides a wide selection of new and used VW cars. T L Darby which celebrates its 50th Anniversary in 2016, developed a reputation for quality and service, continuing its family tradition as a local business.
Richard Darby, Managing Director at TL Darby Volkswagen, said: “All our team were delighted with this success; particularly as this year, we understand that the level of entries raised the bar in this category; and across the board for all the awards.
“Entering this award, sponsored by Yee Group, provided us with a tailor-made opportunity to tell more people that we are unique and that customer-service is our Number One priority”.
Innovation is another key priority for the retailer. They use the latest vehicle diagnostics to service and maintain customers’ vehicles. The opening of their new premises on Centrum East Retail Park in December 2014, with its extended service and repair facilities, has contributed to the success of the dealership. All sales and service personnel are equipped with the latest Ipads to ensure customers are offered the full digital experience.
“It is the combination of these innovations, supporting its customer service that made the garage stand-out”, pointed out Yee Group MD, Simon Chapman.
“Adopting new techniques and approaches to get closer to customers is one of the key areas that we looked for in all the entries for the Customer Service of the Year Award’.
“We have discovered that innovative businesses want to enhance their touch points with customers to improve their purchasing experiences”.
“Providing just the right vehicle for each purchaser is our key aim”, said Richard Darby.
“99% of our customers recommend us; and this is a great way of making sure that we keep at the top of our game. Customer feedback is most important to us as we always aim to improve our buying and after sale experience”.